Chrysler Hires NFL Rookie of the Year for New ‘Imported from Detroit’ Campaign

Unless you’re a fan of the NFL, chances are you’ve never heard of the new face of Chrysler’s ‘Imported from Detroit’ campaign, Ndamukong Suh. For those of you whom the name doesn’t ring a bell, Suh is a young football player who was recently named Defensive Rookie of the Year. In the summer of 2010, the 24-year old signed a five-year contract with the Detroit Lions worth $68,000,000 with $40,000,000 guaranteed – no, we got the zeros right….

Even though the Ford family is signing his checks, Suh is the star of Chrysler’s latest ‘Detroit’ ad for the new 300 sedan titled “Homecoming”. The commercial plays up the values of humble beginnings and hard work ethics with Suh putting up a face that makes you ask “why so serious?” Hit the break to watch the advert.

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Chrysler’s Ram Truck Brand to Debut New ‘Guts. Glory. Ram.’ Tagline

Following in the footsteps of its sister brands Dodge, Chrysler and Jeep, the Chrysler LLC Group’s Ram Truck division is relaunching its marketing strategy with a new tag line that will make its official debut during this weekend’s TV broadcast of the Kentucky Derby racing event, which the company is an official sponsor.

The firm’s new motto is ‘Guts. Glory. Ram’ and according to the Auburn Hills-based group, it pays homage to the history of Ram Truck Brand and “represents the hard work and dedication placed in the design, engineering and production of each and every Ram truck”.

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Ram Goes Big, Really Big with New Long-Hauler Concept Truck

The Chrysler Group claims, “they don’t get much bigger” than its new Ram Long-Hauler Concept truck and at a whopping 24 feet (about 7.3 meters) long, who can blame them? Based on a Class 5 Ram 5500 Chassis Cab, the monstrous Long Hauler rides on an extended wheelbase measuring 197.4-in. (5,014mm) in length, which is more than enough to fit a Mercedes-Benz E-Class (191.7-in)!

The concept truck is also 79.1 inches tall and tips the scales at an environmentally…unfriendly 9,300 lbs (4,218 kg), or close to 2.5-times as much as a Mercedes-Benz E350 sedan. Ram says the Long-Hauler has a maximum Gross Combined Weight Rating of 37,500 lbs (16,783 kg).

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Chrysler Reports Net Profits for the First Time Since Emerging from Bankruptcy

On Monday, the Chrysler Group LLC reported its first quarter gains since exiting bankruptcy almost two years ago in June 2009. The Auburn Hills-based automaker, which is now operated by Fiat S.p.A., said net income totaled $116 million in the first quarter of 2011 compared to a net loss of $197 million in the same period last year.

At the same time, the company’s revenues grew 35 percent from $9.7 billion in Q1 2010 to $13.1 billion in Q1 2011. In addition, the automaker said it had $9.9 billion in cash reserves at the end of the first quarter compares to 2.5 billion in December 31, 2010.

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Take that Google: Dodge Rebels Against Robots in New 2011 Charger Commercial

The future, as we imagine it now, may be full of robots doing all kinds of things for us humans, including driving our cars. As some scientists over at Google recently proved, driver-less vehicles may become a reality sooner than we expect, so here's what an automaker that produces cars for drivers has to say about this issue.

In the Chrysler Group’s latest commercial for the 2011 Dodge Charger called “The Future of Driving”, we are presented with a gloomy future, in which robots control all aspects of our lives, from choosing our diet and wardrobe to even walking our pet dogs. The hero of the commercial has nothing to say about all these things, but when a robot invites him to sit on the passenger seat of his own car, things get a little bit out of control...

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Chrysler Group to Repay $7.5 Billion of Government Loans by the End of June

In order to pave the way for Fiat to reach 51 percent ownership of the Chrysler Group, the Auburn Hills-based automaker announced today that it intends to repay in full the loans provided by the U.S. and Canadian governments back in 2009 ($7.53 billion in total).

The Chrysler Group said it plans to complete the repayment during the second quarter of 2011 (ending in June). The company will use money from a new term loan facility plus a new issue of debt securities that will be sold to institutional investors in a private offering along with proceeds from Fiat’s recent cash infusion to increase its stake in Chrysler.

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Jeep Betting on Three New SUVs to Boost European Sales Five-Times by 2014

Jeep has disclosed plans to increase European sales from 25,000 units this year to 125,000 units by 2014. Europe will play a key role in Chrysler CEO Sergio Marchionne’s plans to double the brand’s global sales from 420,000 units last year to 800,000 units in 2014.

"Our plans for Europe are ambitious but doable. Europe for Jeep is an incredibly important market. We have been here for 30 years and half of our international sales historically were in Europe," Jeep CEO Mike Manley told Autonews Europe.

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Chrysler CEO Says Lancia Ypsilon Not Coming to the U.S. After All, while Compact Model is “Under Review”

Back in 2009, the Fiat and Chrysler alliance had revealed plans for the U.S. launch of a compact model based on the Lancia Delta in 2012 and a Chrysler-badged version of the Lancia Ypsilon in 2013.

Now it seems that the automaker has changed its strategy. At the New York Auto Show, Chrysler and Lancia brand president Olivier Francois told Car&Driver that the Ypsilon-based Chrysler model is dead for the U.S. as the company believes it is too similar with the Fiat 500, upon which the Lancia subcompact is based on, and could hurt its sales.

For the record, during a recent press event in Turin, Italy, a Lancia official told Carscoop that the Ypsilon U.S. launch would largely depend on the market's response to the Fiat 500.

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Chrysler Expands 300 Range with Sportier 300S and More Luxurious 300C Executive Series Models

The mighty 300 SRT8 was not the only new model on display at the Chrysler booth at the New York Auto Show, as the Auburn Hills automaker also presented two new versions of its full-size sedan, the sportier 300S and the more luxurious 300C Executive Series.

The 2012MY 300S has a more distinct look than the standard model, new interior materials and features, plus a touring-tuned chassis (performance-tuned in combination with the HEMI V8 engine). The latter has 25 percent quicker steering and 20 percent heavier on-center feel than the entry-level 300 model, with both modifications contributing to sportier handling.

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2012 Chrysler 300 SRT8 Brings the Thunder with 465HP 6.4-liter HEMI V8

It’s big, it’s brash, it’s powerful and it’s attempting to take on the sport saloon segment. Yes, it’s the all-new 2012 Chrysler 300 SRT8 and it was revealed today at the New York International Auto Show that runs for the public from April 22 to May 1.

The flagship model of Chrysler’s redesigned 300 series packs a more muscular 6.4-liter Hemi V8 pushing out an estimated 465-horsepower and 465 lb.-ft. of torque, up 40 horsepower and 45 lb.-ft. over the 6.1-liter mill it replaces. All that power is channeled to the rear wheels through a carried over five-speed automatic transmission with steering wheel-mounted paddle shifters.

Chrysler’s projected performance numbers include 0-60 mph (96 km/h) sprint time in the high 4-second range; quarter mile in high 12 second range; 0-100-0 mph (0-160km/h-0) in less than 16 seconds, top speed of 175 mph (281 km/h) and stopping power from 60-0 mph in 120 feet.

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Chrysler Spices up 2011 200 Sedan and Convertible with New ‘S’ Versions

If you've been following our recent reports on Chrysler’s update lineup, then you know about the Auburn Hills-automakers plans to expand its range with a new trim series called ‘S’, which is aimed at younger buyers who want something a little more attitude in looks.

Following the appearance of the 2011MY 300, 300 and Town & Country S Concepts at the 6th Annual Spring Festival of LXs in California, in late March, Chrysler has lifted the veils off the first production S models based on the 200 Sedan and Convertible.

The ‘S’ treatment is a cosmetics-only package, with both the saloon and drop top 200 gaining a bespoke front grille with a black background, body color mirrors and door handles, smoked headlamps, unique 18-in. aluminum wheels with dark painted pockets and “S” badging.

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Next Generation 2013 Dodge Viper Undergoing Testing in the Snow

Although roughly a year away from launch, Chrysler has published the very first official photo of a development mule of the next generation Dodge Viper undergoing testing in the snow. The prototype mule is based on the now obsolete 2010 Viper that was discontinued in the summer of 2010.

Not surprisingly, the Auburn Hills-based automaker released very few details on its upcoming high-performance sports car as the only piece of information we get is that “SRT engineers expanded the development scope for the next generation Dodge Viper to include stability control tuning for the first time.”

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After Tsunami, American Automakers Looking for Home Turf Sales Boost

According to CNN’s Fortune and simple, cold-hearted business logic, now is the prime time for American manufacturers to take advantage of recent catastrophic events and pounce on their home market's consumers. A lack of Japanese parts (or entire vehicles), in conjunction with a strong yen and ever-improving American small cars, has given Ford, GM, and Chrysler a potential sales pick-me-up as we stroll into the summer months.

Two of the three factors which will help American manufacturers' sales stem directly from the tsunami in Japan a month ago: factory shutdowns have limited parts/vehicle availability, while the yen gained value as the Japanese are expected to repurchase some currency for disaster mitigation.

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Fiat SpA Could Raise Chrysler Ownership to 46 Percent as Early as June

Only two days ago, Fiat SpA announced that it had obtained an additional 5 percent of Chrysler increasing its stake to 30 percent. Now it seems that the Italian group's plans are to raise Chrysler ownership to 46 percent by June of this year, according to an Automotive News report. The news site quotes two unnamed insiders with direct knowledge of the matter who talked about Fiat CEO Sergio Marchionne's plans.

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Fiat SpA Boosts Chrysler LLC Stake to 30 Percent

Fiat’s merger with the Chrysler Group seems to be going well as the Italian company increased its overall stake in the Detroit automaker from 25 to 30 percent on Tuesday.

“The increase is the result of the Company’s achievement of the second of three performance-related milestones outlined in a recent amendment to its June 10 2009 Operating Agreement, which broadens the Chrysler Group-Fiat partnership and enhances Chrysler Group’s international market position,” Chrysler said in a press statement.

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2011 Dodge Durango puts on a Fiery Show at Cherry Blossom Parade [with Videos]

There's an old saying that any advertising is good advertising, but something tells us that the media attention received by the 2011 Dodge Durango Citadel at this past weekend’s National Cherry Blossom Festival Parade in Washington D.C. isn't exactly what the Chrysler Group had in mind for publicity.

As you can see after the jump in a small sample of the videos that made their way onto the web, a brand new Dodge Durango that was towing a parade float carrying a band, suddenly started blowing smoke from under the hood.

The driver was forced to come to a halt and open the bonnet to see what was going on. The situation only got worse as flames started spilling out and eventually something blew up. At the same time, the parade came to a stop and the crowd went video-crazy.

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Chrysler Group to Unveil New Production Model and a Race-Inspired Study at New York Auto Show

We’re used to the Chrysler Group unveiling new or heavily refreshed models lately, and it looks like the company will keep the product momentum going at next week’s New York International Auto Show. According to a brief statement from the Detroit automaker, the company is planning the premiere of an unnamed production model and what is being described as a “race-inspired project vehicle” at the Big Apple. Chrysler is being quite secretive about the debuts as the company did not give out any other details. Read more »

Ram Unveils New 1500 Express Pickup Truck for Younger, First-Time Buyers

Ram's new version of the 1500 pickup truck, formerly known under the code name the “Adventurer”, has finally received an official designation. The Ram 1500 Express targets younger customers and first-time buyers and comes with a starting price of $23,830 (€16,677), including a $975 destination charge.

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Jeep Wrangler JK-8 Independence: DIY Mopar Kit Allows Owners To Turn Wrangler Into a Pick Up Truck

Some of you may remember the 2005 Jeep Gladiator concept study for a pickup truck version of the Wrangler, which for many reasons, never came to fruition. But if you happened to like the idea of a light-duty hauler based on the Wrangler, then Jeep may have the answer for you with its new JK-8 Independence package.

The do-it-yourself Mopar kit allows owners to convert a 4-door Jeep Wrangler Unlimited into a two-door pickup truck with seating for two and a pickup style bed. After the conversion, the bed length is 50 inches and the width between wheel wells is 44 inches. The package includes all the necessary parts such as the bed floor, inner and outer body panels, half hard top (works with Freedom Top panels), and a new bulkhead.

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Report: Fiat to Raise Chrysler Stake to 30 Percent within the Next Few Weeks

Fiat SpA is planning to increase its Chrysler LLC Group stake to 30 percent in the next few weeks, according to insider sources quoted by Bloomberg news. The Italian company, which currently holds a 25 percent stake in Chrysler, will get an additional 5 percent from the U.S. government after it will meet two performance criteria.

The first condition is that 90 percent of Fiat's Latin American dealers must offer Chrysler vehicles as well. To satisfy this request, Fiat CEO Sergio Marchionne plans to sell Chrysler models rebadged as Fiats in Brazil, Latin America's largest market, where the Italian brand holds the number one spot.

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