2011 Dodge Durango puts on a Fiery Show at Cherry Blossom Parade [with Videos]

There's an old saying that any advertising is good advertising, but something tells us that the media attention received by the 2011 Dodge Durango Citadel at this past weekend’s National Cherry Blossom Festival Parade in Washington D.C. isn't exactly what the Chrysler Group had in mind for publicity.

As you can see after the jump in a small sample of the videos that made their way onto the web, a brand new Dodge Durango that was towing a parade float carrying a band, suddenly started blowing smoke from under the hood.

The driver was forced to come to a halt and open the bonnet to see what was going on. The situation only got worse as flames started spilling out and eventually something blew up. At the same time, the parade came to a stop and the crowd went video-crazy.

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Dodge Unveils Sporty R/T Versions of Charger, Challenger, Journey, Durango and Grand Caravan

The Chicago Auto Show is the stage for the world premiere of an entire lineup of new R/T performance models from Dodge. The brand's performance moniker, which stands for Road & Track and has been in use since the 1960s, has now been applied on the latest iterations of the Charger saloon, Challenger Coupe, Journey crossover, Durango SUV and the Dodge Caravan minivan. Every R/T model receives exclusive exterior and interior design cues plus performance enhancements including special exhaust tuning and a sport suspension.

“Our Dodge R/T models give buyers the chance to stoke their love of driving while still taking care of their families and responsibilities. Driving these R/T models will absolutely leave a smile on their face,” said Dodge CEO Ralph Gilles.

Beginning with the 2011 Charger R/T, the sports sedan comes with a 5.7-liter HEMI V8 engine with four-cylinder mode Fuel Saver Technology returning 370 horsepower and a 0-60 mph (96 km/h) performance in less than 6 seconds. It is available in both rear- and all-wheel drive configurations. The MSRP for the 2011 Charger R/T is $30,170 (excluding an $825 destination charge).

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VIDEO: Dodge Touts AWD with New Snowpocalypse Commercial

The latest snow falls across the U.S. have prompted a flurry of commercials from automakers touting the advantages of all-wheel drive models. This one comes from Dodge and shows the new Durango, Charger and Journey, all of which are available with AWD. Nevertheless, we'd say that while power sent to four wheels instead of two does help in certain situations, one should never, ever underestimate the importance of a good set of all season or better yet, winter tires. Read more »