Chrysler Hires NFL Rookie of the Year for New ‘Imported from Detroit’ Campaign

Unless you’re a fan of the NFL, chances are you’ve never heard of the new face of Chrysler’s ‘Imported from Detroit’ campaign, Ndamukong Suh. For those of you whom the name doesn’t ring a bell, Suh is a young football player who was recently named Defensive Rookie of the Year. In the summer of 2010, the 24-year old signed a five-year contract with the Detroit Lions worth $68,000,000 with $40,000,000 guaranteed – no, we got the zeros right….

Even though the Ford family is signing his checks, Suh is the star of Chrysler’s latest ‘Detroit’ ad for the new 300 sedan titled “Homecoming”. The commercial plays up the values of humble beginnings and hard work ethics with Suh putting up a face that makes you ask “why so serious?” Hit the break to watch the advert.

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FatChance 2.0: The Very First Customized 2011 Chrysler 300 [with Videos]

The original Chrysler 300 is perhaps one of the most popular cars in the tuning industry here in the States, so it doesn’t come as a surprise that the Detroit automaker is using the car’s successor to tap into the custom scene.

The very first customized 2011MY Chrysler 300 is called the Fatchance 2.0 and it made its debut alongside the firm’s “S” concept cars at this past weekend’s Annual Spring Festival of LXs in California (see here). The low-rider 300 was crafted by John Fortuno aka Fatchance, who apparently caught the attention of Chrysler with his first generation 300-based FatChance 1.0.

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Chrysler Teases 2011MY 300, 200 and Town & Country “S” Concepts at LX Spring Festival

Chrysler found the perfect opportunity to preview its upcoming range of ‘S’ models at the 6th Annual Spring Festival of LXs in Irvine, California this past weekend. The Detroit automaker showed off the “S” trimmed 2011MY 300 sedan, 200 Convertible and Town & Country in concept forms, though all three models are scheduled to enter production later this year starting with the 200 this spring.

According to Chrysler, the “S” treatment is a cosmetic package designed to appeal to younger customers that want something more “edgy” in terms of style. On the 300, this translates to a bespoke gunmetal finish, a new front grille, smoked headlamps and taillights, beefier alloy wheels in a unique design, a boot lid spoiler and if we’re not mistaken (since Chrysler has not released any official details), a lowered suspension. The interior also receives a makeover with red leather seats sporting the “S” logo and bespoke trim.

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VIDEO: Chrysler's "Born of Fire" Super Bowl Ad Starring the New 200, Eminem and the City of Detroit

Chrysler, unlike other automakers that were teasing and showing off their Super Bowl ads well before Sunday's event, held back giving viewers their first taste of the brand's two-minute long commercial in the third quarter of the game. The new TV spot, called “Born of Fire," showcases the all-new 2011 Chrysler 200 and reveals the brand’s new tagline, “Imported from Detroit.”

The commercial, which features singer Eminem driving the 200 through Detroit, is as much about the brand and the revamped mid-size sedan as it is about Detroit and the town "that’s been to hell and back.” Overall, we'd say the ad conveys an honest and somewhat emotional message to consumers about the 200 as well as Chrysler in general.

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VIDEO: New Chrysler Ad Emphasizes the Importance of Style

In its latest commercial, Chrysler takes a trip down memory lane, showcasing some of its vintage models and wonders what ever happened to the glamour and style that these cars represented. And you guessed it; according to Chrysler, good 'ol American style is making a comeback on the firm's new models like the recently launched 300 sedan. Video available after the jump.

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Chrysler and EPA Working on Hydraulic Hybrid System for Passenger Cars [with Video]

Chrysler and the U.S. Environmental Protection Agency (EPA) today announced a new partnership to explore the possibility of adapting the EPA's hydraulic hybrid system for passenger cars and light-duty vehicles. Developed by the EPA, the hydraulic hybrid system is currently used in industrial applications, including large delivery trucks and refuse trucks, but Chrysler, keen on developing a new portfolio of hybrid vehicles, wants to adopt it for use on passenger vehicles. Read more »

New Chrysler 300 gets its Public Debut at NAIAS 2011 [with Video]

To say the new 300 sedan is an important model for the future of the Chrysler Group is an understatement. This was more than evident at the firm's press conference at the Detroit motor show today, segments of which you can watch in the video after the jump.

The overhauled for the 2011 model year full-size sedan boasts new sheetmetal as well as a significantly improved interior and a modern 3.6-liter V6 engine with 292HP that joins the 363HP-strong 5.7-liter V8 Hemi. Last week, Chrysler announced pricing information for the 300, which starts at $27,995 for the entry-level V6 model and tops out at $41,145 for the V8 version with AWD (click here for more details).

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VIDEO: On the Road Footage of 2011 Chrysler 300

As well as revealing pricing information on the 2011 model year 300 earlier today, Chrysler has also unleashed a new video with driving footage of its redesigned saloon. We'll remind you that the 300 will get its world premiere at the Detroit Auto Show in just a few days, with sales to follow shortly after. In the U.S., Chrysler's full size sedan will offer buyers a choice of two engines, a 292HP 3.6-liter V6 and a 363HP 5.7-liter Hemi V8, the latter with the option of all-wheel drive. Video follows after the jump.

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