BMW 3-Series Still Top Dog despite Strong Competition

In the ingloriously named, “small premium car segment”, the BMW 3-Series is king. A good all-rounder with sporting pretensions and cred, a nice assortment of engine and equipment options, and perhaps most importantly, a variety of body styles including a coupe and station wagon derivative that have ensured its market supremacy.

All 3-Series models are doing their bit to keep sales high. According to a study released by R.L. Polk & Co., from 2008 through this past February, the 3-Series sedan covered around 60 percent of the model's retail registrations, with the coupe, convertible and station wagon versions accounting for the rest of the sales.

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Lexus Issues Voluntary Recall on 245,000 GS and IS Models in the U.S.

Lexus has issued a voluntary safety recall involving some 245,000 cars in the U.S. because of a potential defect that may cause fuel leakage. The models affected by the recall include the GS300 and GS350 from the 2006-2007MY, the IS 250 from the 2006-2009MY, and the IS 350 from the 2006-2008MY.

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Lexus Tries to Lure UK Buyers with Special Edition IS Advance Models

Lexus has announced the availability of a pair of new special edition cars for the UK market called the IS 250 and IS 200d Advance. As is common with most special or limited edition models these days, the new IS cars are distinguished by the added -and not unique- features to the standard equipment. Read more »

VIDEO: Lexus Sets the Bar High, Chains Four Cars on LS in New TV Ad

In another sign that luxury automakers in the U.S. are raising the stakes -or so to speak- with their latest commercials, following Audi's recent A8 ad, Lexus has released a new TV spot as part of an advertising campaign to demonstrate how far the company goes to achieve perfection.

This particular broadcast ad is titled “Chain” and it shows a crane slowly lifting the front end of a LS, which is attached to four more Lexus models (RX, GS, ES and IS) using nothing more than cables and stretch bars. At the end of the spot, a $375,000 LFA comes into the shot and parks directly below the chain of vehicles weighing a total 21,000 pounds.

The key point here is that the commercial is real and that no special effects were used for its creation as Lexus proves in the 'Behind the Scenes" video.

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