Shanghai Auto Show: Hyundai Elantra Puts on a New Face for China

The Hyundai Group is now pointing its arrows to the world’s biggest auto market with the unveiling of two new models for China at this week’s 2011 Shanghai Auto Show, the Elantra Yuedong compact sedan and the mid-size Azera, which is badged as Grandeur in some markets.

If the Elantra Yuedong looks familiar, that’s because it is a facelifted version of the fourth generation model sold in the States until 2010. The most prominent change on the outside concerns the revised front that draws on the Azera’s styling.

According to Hyundai, the interior has also been upgraded with higher quality materials and new convenience and safety features such as a smart key / button start, front side airbag, Motor Driven Power Steering (MDPS), Navigation, USB2.0 port and eco-driving guide system.

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Hyundai Preparing New Elantra Coupe, Azera and Genesis R-Spec with 429HP V8

After registering record sales in 2010, Hyundai seems committed to an all-out offensive with the company reportedly planning to launch a coupe version of the 2011 Elantra and the new Azera sedan in the U.S. within the next year or so. According to an Autoweek report, the news was broken at the National Automobile Dealers Association (NADA) convention in San Francisco, where the Korean automaker also showed its dealers a photo of the upcoming coupe.

“They showed us a photo of it and it's gorgeous,” said Doug Fox, a Hyundai dealer from Ann Arbor, Michigan. “We weren't expecting that.”

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Hyundai to Challenge “Marketing Conspiracy” with Super Bowl XLV Ads

With its three ads programmed to air during the Super Bowl XLV later in the day (Sunday, February 6), Hyundai wants to show the American public that not all compact cars have “uninspired design, cramped interiors and limited innovation”, as marketing portrays them. Two out of the three advertisements showcase the 2011 Elantra sedan, while the third features the 2011 Sonata Hybrid. Videos available after the break.

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