Nissan gets Creative with Smoking Billboard at New York Auto Show

It might not be an award winning campaign, but Nissan’s new outdoor board placed right outside the Jacob K. Javits Convention Center during the 2011 New York Auto Show (April 22 to May 1 for the public) is sure to grab attention and increase awareness for the firm’s all-electric Leaf family car.

The two-sided Smokeboard was created by the Japanese firm’s advertising partner TBWA\Chiat\Day, which is the American division of the advertising agency TBWA Worldwide.

On one side, the billboard features an actual working tailpipe that emits fumes into the air (with the agency stressing the fact that the exhaust is environmentally friendly…) and a headline that reads, “The auto show has over 1,000 of these”. On the other side, there’s a photo of the Leaf and a caption that says “But only one 100% electric, zero-tailpipe Nissan Leaf”. Check out the ad in action in the clip after the jump.

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Steam Whistle Brewery’s “Retro Electro” Injects Some Green Cred into Some Detroit Old Iron

When I say, “Electric Pickup,” you no doubt think of either the Ssangyong Actyon Sports-derived Phoenix SUT or one of those toy-like, Chinese-built neighborhood electric vehicles. What you may not think of is a bright green 1958 Chevy Apache owed by Canada’s Steam Whistle Brewery and recharged via wind power.

No, this isn’t a late April Fool’s Day joke: this is serious. And being green is serious business for Steam Whistle, which – among other things – uses renewable energy, recycles damn-near everything and supports various environmental causes as a sideline to its beer brewing enterprise.

Brewery manager Mike Kiraly came up with the idea of electrifying the ol’ girl and even uses it as his daily driver. He explains his brainwave: “What if we could take a sexy vintage ride, save it from the metal scrap heap and outfit it with a zero-tailpipe-emissions engine. Old-school style combined with a modern conscience.”

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European Union Asks Formula 1 to go Electric

In 2006, Al Gore’s An Inconvenient Truth brought global warming to the forefront of the world’s consciousness. Regardless of what end of the spectrum you stand on this issue, you have to admit that it’s real, it’s bad and if we don’t do anything it’s only going to get worse. To me and many others, it’s that simple.

So naturally we’re targeting the obvious culprits: Big Mining, Big Agriculture and Big Automotive. We’re also encouraging the average man and woman to use less and be environmentally responsible. So what about the world’s biggest and most prestigious automotive racing category: Formula 1? What are they doing to stem the tide of global warming?

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New Hyundai Blue2 Fuel Cell Concept Debuts at Seoul Motor Show

The 2011 Seoul Motor Show that runs in South Korea from March 31 to April 10 plays host to the world premiere of the all-new Hyundai Blue2 concept study. The name ‘Blue2’, which is read ‘Blue square’, is a combination of Hyundai’s sub eco-brand ‘Blue Drive’ and the number `2’ from H2, the symbol for hydrogen gas.

Codenamed HND-6, the prototype is Hyundai’s first sedan-style Fuel Cell Electric Vehicle (FCEV). The four-door saloon is powered by a fuel cell electric system that delivers a stack power of 90kW or 121HP and fuel economy of 34.9km/ℓ (of hydrogen, of course), which is equal to 82mpg US and 2.9lt/100km. The concept is also equipped with low-resistance tires and alloy wheels which are designed to improve aerodynamic performance.

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EV Owners in California to Feel the Shock of Higher Electricity Rates

Woe betide the electric car. Outpaced by their petrol-powered cousins in the 1900s, saddled with heavy and potentially dangerous batteries in the 1970s and crushed in the name of the Almighty Dollar in the 1990s, it’s been a rough road from there to here.

And now, on the dawn of a new age where electric cars seem poised to take their rightful place alongside gasoline cars, the electricity companies are about to throw a wrench into the works. If you live in California and intend to buy a plug-in hybrid Toyota Prius or Chevrolet Volt or an all-electric Nissan Leaf, you could be in for a...shock.

If the energy giants have their way, the Chevy Cobalt, which would have to rate on my list as one of the least desirable cars built by GM, is more economical to own or operate than any of the above. The reason?

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Green for Green: The Truth About America’s Car Buying Habits

At the Society of Automotive Analysts' (SAA) 2011 Automotive Outlook Conference in Detroit, J.D. Power released some statistics on U.S. light vehicle sales in 2010. The figures make an interesting reading.

86% of vehicles sold were gasoline-powered, 8.7% were flex-fueled, 2.6% were diesels and 2.4% were hybrids. Their forecast for 2020 is perhaps even more stunning. An estimated 71.5% of vehicles sold will be gasoline-powered, 10% will be flex-fueled, 9.5% will be hybrids and just 1% will be pure electric.

More than seventy percent will be gasoline powered in 2020? Whatever happened to my Hydrogen-7 or Tesla Model S? As Rebecca Lindland, Director of Strategic Review for IHS Automotive explains, nothing.

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Our Automotive Future: Clever Tech Meets Clever Manufacturing

In a decade where green has become the new buzzword for almost every industry, automakers are facing two big problems: economy and emissions. The simplest way to achieve this is to reduce weight and reduce the size of the engine. With all the government mandated safety equipment and luxury features that today’s customers demand - power everything, air conditioning and the like - achieving the former is very difficult. And fitting a small engine into a heavy body is only going to stunt performance and make fuel economy all the more worse.

Fortunately, there are a few potential solutions. Carbon fibre is one. It’s said to be ten times stronger than steel and five times lighter. Unfortunately, it’s also four times as expensive, making it impractical for use in non-luxury vehicles. Now, engineers are looking to green energy and new manufacturing methods to make carbon fibre cheaper. Still, the results are yet to be seen.

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NOx, Hydrocarbons and Worse – What’s Else is Coming from your Exhaust Pipe?

As automotive consumers, we think we’re pretty well informed. We read all the blogs and all the magazines, pouring over the all important numbers: 0 to 60 times, miles per gallon and – increasingly – CO2 emissions. That last one is interesting, as it’s only come to the mainstream public’s attention in the last seven years or so. Anyone would think that the only noxious chemical cars put into the atmosphere are CO2, but you’d be wrong.

Nitrogen oxides (NOx), hydrocarbons, diesel particulates and carbon monoxide are also put out by our daily drivers. Think of the worst parts of cigarette smoke and the fumes from burning plastic and you’ll have a good idea what I mean. Premature births, lung cancer and smog – all attributable to these noxious chemicals.

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