Polk Gives us a Peak at Vehicle Density in Emerging Markets

According to Polk, an automotive statistics website, one of the key performance indicators of a maturing auto market is the number of cars per 1,000 people or the nation’s “vehicle density”. Ten years ago in the U.S., for instance, it was 453 vehicles per 1,000 people. What with the global financial crisis and high fuel prices resulting in many people selling their cars, this has now dropped to 419 per 1,000 and is expected to continue its decline to 414 per 1,000 by 2015.

In the increasingly economically developed BRIC countries, that is Brazil, Russia, India and China, it’s not as dense but it is emerging. In Russia, for example, it’s 235 vehicles per 1,000. In India and China, it’s more like 27 vehicles per 1,000. Though consider this: with populations topping 1.6 and 1.3 billion respectively, 27 vehicles per 1,000 would be more like 100 vehicles or plus per 1,000 if those nations had population numbers equaling the United States.

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VIDEO: Indian Daredevils and the Well of Death

The ‘circle of death’ is neither new nor shocking, but it’s one thing to see a professional stuntman who follows the necessary safety precautions doing it and another a group of gifted but nevertheless amateur daredevils going at it in a shoddy well made out of wooden planks with the crowd only inches away….

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Aston Martin Enters Indian Market, Opens its First Dealership in Mumbai

British sports car-maker Aston Martin announced its first foray into India’s booming luxury market on Friday with the opening of its first dealership in the country located in the city of Mumbai. India’s car market posted sales of 1.87 million units in 2010 recording an impressive 25 percent increase over the previous year. More importantly for brands like Aston Martin, the premium car sector grew by a staggering 70 percent last year.

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Tata Nano Sales Rose by 1,136% in December

In an effort to boost sales of its US$2,900 Nano micro car, India's Tata extended the warranty and offered easier financing in December, while it also launched a new advertising campaign that included a TV spot.

It turns out that this was a smart move, as sales of the Nano spiked reaching 5,784 units, which represents a 1,136% increase over the 509 units the company shifted a month earlier. This is still below the 9,000 monthly sales record achieved in July, but it seems that the Nano is back with a vengeance for 2011.

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